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Course Details

Brand Identity

Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds. Brand identity is distinct from brand image.

Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds. Brand identity is distinct from brand image. The former corresponds to the intent behind the branding and the way a company does the following—all to cultivate a certain image in consumers' minds:

  • Chooses its name
  • Designs its logo
  • Uses colors, shapes, and other visual elements in its products and promotions
  • Crafts the language in its advertisements
  • Trains employees to interact with customers

Brand image is the actual result of these efforts, successful or unsuccessful. 

Brand Identity

A brand identity is a set of tools or elements used by a company to create a brand image. A brand image is a customers’ perception of the brand consisting of various associations related to it and memories about interacting with it. A brand identity and its elements stem from a company’s mission, brand value proposition, long-term goals, competitive position on the market, and relevance to the values and interests of the target audience.

Admin MYPLMS

Starts 01/Oct/2020
Length 3 hours Course
Effort 1 hours per day
Fee Free
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